ROSATOM Moves to United Brand

Forum Contacts RSS		RUSSIAN

Communications Department of ROSATOM, PUBLISHED 21.08.2020

ROSATOM has switched to using a united brand. While preserving their names and unique identity, organizations of the Russian nuclear industry will get unified logos based on the trademark of ROSATOM - the Mobius strip. Such approach to corporate branding is called "umbrella branding," and many top-class global corporations are using it.

The use of the umbrella brand in the nuclear industry will allow a unified positioning of ROSATOM organizations in the domestic and foreign markets, which, in turn, will lead to higher recognition of Russian nuclear industry enterprises and their projects among partners and customers.

The rebranding campaign is being carried out as a part of the new ROSATOM strategy, approved in April, which is based on the principle of "United ROSATOM". The introduction of a unified branding system is a logical step in consolidating the efforts of the industry in promoting products and services on Russian and foreign markets. ROSATOM has created a strong and respected international brand, and the use of a name with a long history, in particular, in promoting new products in the non-nuclear sphere (digital products, development of the Arctic, environmental projects, mechanical engineering, etc.) opens up wide opportunities for ROSATOM enterprises on promising markets.

It is rather symbolic that a large-scale industry rebranding campaign coincided with the Russian nuclear industry 75th anniversary. Thus, entering the next stage of its development, ROSATOM will keep responding to contemporary challenges efficiently, working to create new opportunities for future generations.

Topics: Rosatom

Other news:

We plan for the BN-800 reactor to switch from a hybrid core to an active core fully loaded with tablet MOX fuel assemblies

The complete MOX-core is planned in 2022.

WANO, IAEA, EPRI collaborate to help new nuclear power units to start up safely and on time

The white paper is available here (bottom left section to download).

440 nuclear units are operating in the world

Another 55 units are under construction.

Hero of the day

Managing Nuclear Knowledge - A Forward Looking Story

Knowledge management came into existence as a new stream in the distinct area of information management at the beginning of the 90-ies. Many believe that the term "knowledge management" has been invented by the consulting community.

INTERVIEW

William D. Magwood, IV
I think our members have understood that one of the biggest issues going forward is making sure that we have a new generation of young people that can take up the work of developing, deploying and operating nuclear facilities in the future.

OPINION

Alexey Lankevich
Despite the benefits, small modular reactors also have disadvantages. In this paper we want to highlight and explore how SMRs challenge the existing nonproliferation regime. Finally, we draw conclusions from the analysis.